T.pAper
天猫服饰杂志字母“ T ”,蕴含着Today —— 当下,Tomorrow —— 未来,Trend —— 趋势等多重含义... 《T.pAper》就像一个link,它串联了虚拟和实体,线上消费与线下体验。当所有人都在云端冲浪的时候,天猫服饰为用户增加了多维度的感官体验,让人回溯到流行的源起 —— “潮流文化”当中去。这和时尚潮流的轮回与变革不谋而合。
《T.pAper》创刊号由「 T-趋势白皮书 」 /「 ER-潮流人物 」 / 「 AT-涨潮姿势 」 ,三大内容板块构成。 在设计中,我们考虑将「 白皮书 」以半拉页的形式呈现,平衡了大容量趋势内容信息与版式视觉上形成的不规则冲突。同时也更好的将多个层次的信息,在同一平面中得以清晰、完整地展现。而《T.pAper》作为当下国内最大电商平台——天猫的衍伸阅读产品,其自带强有力的互联网属性,也使得杂志有了特殊的视觉语汇与身份标签。在杂志页面设计中,还埋藏着多处互动设置。用天猫app中的 [AR] 功能进行扫描,便会有令人惊喜的3D互动界面出现。
Client - TMALL FASHION 天猫服饰
Creative - 13th Lab 集汇设计
Design - JoyDesign 左安设计
Print - 杭州现代彩色印刷
Producer - 李声超 LeeEditor in Chief - 王欲成 Wes
Copy Editing - 宋笑梅 Shermin
Lead Designer - 杨安 Joyee
Video Animation - 杨安 Joyee
Publisher - TMALL FASHION 天猫服饰
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